A Brand Provenance Workbook
Before a brand takes form, there is a story behind it. The experiences that shaped you. The ideas you keep returning to. The influences, turning points, and details that have quietly made their way into what you’re building.
Field Notes, Vol. I is an invitation to begin tracing them.
for tracing the story behind your business
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Because before you decide how your brand should look, it helps to understand what it has to draw from.
It’s easy to begin a brand by looking outward: at what others are doing, what’s trending, or what you think your business is supposed to look like. Field Notes turns the attention somewhere more useful: toward the experiences, ideas, influences, and recurring threads that are already yours.
Your brand has a history, even if you’re only beginning to
build it.
Your brand has a history, even if you’re only beginning to build it.
INSIDE VOL. I
Where it began
What endures
What could only be yours
Who it’s for next
What everyone else is saying
Through a series of thoughtful prompts and reflections, you’ll look more closely at where your business began, what has influenced it, what feels distinctly yours, who it is meant for, and what you want to carry forward.
A place to look more closely.
The most compelling brands don’t begin with what everyone else is doing.
They begin with what was already there.
FIELD NOTES MAY BE FOR YOU IF
You know there’s more behind what you’re building than you’ve put into words yet.
Maybe you’re at the beginning of something new. Maybe your business has grown, but the brand around it hasn’t quite caught up. Or maybe you simply know what you’ve built means something to you, and you want to understand the threads running through it before deciding what comes next.
Begin tracing your brand’s provenance.
Delivered to your inbox. You’ll also receive Source Material from the Design Provenance studio. Unsubscribe anytime.
Receive a complimentary copy of
A Brand Provenance Workbook and begin exploring the story behind what you’re building.
FIELD NOTES · VOL. I
A note from the studio
I created Field Notes as a place to slow down and notice what may already be there: the experiences that shaped you, the ideas you keep returning to, and the details that have quietly found their way into what you’re building. You don’t need to have all the answers. Begin with what you know, follow what keeps resurfacing, and see where it leads.
