CRÈME DE LA CRÈME

From a beloved local boutique to a cohesive brand experience.

Crème de la Crème was already known for its French-market flair, tactile old-world charm, and cult-favorite candles. The opportunity was not to reinvent what customers loved. It was to carry that unmistakable feeling into the digital experience and every supporting brand touchpoint.

Together, we created a more cohesive visual world across the e-commerce shop, email marketing, packaging, promotional materials, and in-store collateral, ensuring that the experience felt just as collected and personal wherever customers encountered it.

scope

Boutique Retail + E-Commerce

Crème de la Crème

Brand Creative Direction, E-Commerce Art Direction, Visual Merchandising, Email Marketing, Packaging + Print Collateral

industry

client

the transformation

the strategic shift

The online experience needed to feel as considered as the shop itself.

Inside the boutique, discovery happens through texture, display, scent, conversation, and the pleasure of finding something unexpected. Online, many of those sensory cues disappear.

The work focused on translating that atmosphere rather than flattening it. Product presentation, imagery, email, packaging, and promotional materials were brought into closer alignment so customers could recognize the Crème de la Crème experience before ever stepping through the door.

trace to form

Old-world charm, carefully carried forward.

The creative direction drew from the boutique’s existing French-market character, warm artisanal details, and beautifully collected sensibility.

Custom candle toppers, eco-conscious print pieces, branded postcards, sales flyers, email campaigns, and a thoughtfully merchandised e-commerce experience gave the brand greater consistency without making it feel overly polished or mass-produced. Each element retained the warmth and personality that made the store distinctive in the first place.