Phillipa Leseberg
Digital Strategy
the transformation
A deeply personal story, given a platform of its own.
Phillipa Leseberg came to me with a powerful story to tell and a meaningful body of work beginning to take shape around it.
Together, we created a cohesive identity and digital home for her memoir, His Name is Eric, bringing her writing, media presence, events, and growing community into one considered brand world. The result is a platform that keeps Phillipa’s voice and lived experience at its center while giving her work room to reach and support others.
Phillipa Leseberg
Author + Health Advocate
Brand Identity, Creative Direction, Showit Website Design, Strategic Copywriting, Media Kit, Digital Content Strategy + Ongoing Creative Support
the story behind it
From one extraordinary story to an interconnected body of work.
Phillipa needed more than a promotional website for a single book. She needed a recognizable author platform capable of holding her memoir, personal writing, media appearances, live events, health conversations, and the community forming around her story.
We organized those elements into a clear digital ecosystem, giving each part of her work a place while allowing the larger story of love, resilience, and self-advocacy to remain the connecting thread.
from story to system
A brand built to hold both tenderness and resolve.
The identity balances emotional intimacy with editorial confidence. Restrained typography, personal imagery, thoughtful pacing, and spacious layouts create room for a difficult and deeply human story to be received without losing its warmth or urgency.
That visual and verbal language was carried through the Showit website, blog, newsletter, media kit, YouTube, LinkedIn, and social content, creating a presence that feels consistent wherever Phillipa’s audience encounters her.
the story, carried forward
A connected brand system created to support the book, the conversations surrounding it, and everything Phillipa is building next. the connecting thread.
The Identity, Given Form
What began as a deeply personal story became a cohesive public platform.
Phillipa now has a brand and digital home capable of carrying her voice across books, media, events, writing, and an expanding community of readers.
